This five days long food carnival is going to be organized by the Animal Resources Development Department of Government of West Bengal in association with other concerned departments of the Government, namely, Micro, Small & Medium Enterprises & Textiles, Information and Cultural Affairs, Food Processing Industries & Horticulture, Fisheries, Agricultural Marketing, Agriculture and Tourism.
Stakeholder entities of various Departments namely, Sufal Bangla (a venture under Agricultural Marketing Department), West Bengal State Export Promotion Society, West Bengal Livestock Development Corporation Limited, West Bengal State Fisheries Development Corporation Ltd, Benfish, West Bengal State Food Processing & Horticulture Development Corporation Limited and Mother Dairy Calcutta have partnered to showcase their conventional as well as innovative products in the festival.
The principal objective of this unique Food Carnival is to promote the Food and Food Processing Industries in the State. This Fair shall provide a platform where the producers and the consumers can interact under one roof and which in turn shall directly benefit the larger farming community of the State.
West Bengal has many unique varieties of rice namely, black aromatic rice popularly known as Kalabhat, short grained aromatic rice Kalonunia, Gobindabhog, Tulaipanji, Kataribhog etc. similarly, pulses such as Sonamug, Bhajakalai dal etc. and some exotic vegetables are found only in this part of the country which will be displayed in the fair.
The Animal Recourses Development Department shall promote various non-conventional meat and meat products of Quail, Turkey, Duck, Pork (including special Ghunghroo variety), Black Bengal goat, Bonopala lamb, Garole lamb. The Fisheries Department will exhibit new varieties of fish with high productivity and taste such as Vennami, Pungus, Vietnam Koi etc. All the items mentioned here, be it a aromatic rice varieties or precious pulses or various conventional or non-conventional meat and meat products or the latest products or Mother Diary Calcutta or the delicacies of rare and exotic fish, shall be available for both exhibition and retail sale at the fair.
Further, renowned restaurants and caterers of the city will partner with the Government to bring their diversified cuisine in a unique interactive setting where anyone can see, eat and buy.
Reputed Chefs will prepare regular as well as exotic fusion items using all local traditional and new ingredients of the state. This innovative festival will present its visitors with the opportunity of not only tasting the gourmet cuisine of Bengal but also of buying the ingredients, that go into the making of these dishes.
Four AC hangers will be made as Food Court with a separate and dedicated Court catering to international delicacies. Apart from the food counters, there will be retail outlets of various cooking products, appliances and vegetable and non vegetable raw ingredients.
A special zone in the form of “Theme Food” will feature innovative and separate themes each day and a kid zone will be set up which would be an added attraction of this year’s carnival.
To add flavor, the festival will host ethnic and cultural programmes with folk songs, modern bangla song to be rendered by eminent artists of state on a three side open stage which will enable the visitors to enjoy the cultural programme while savoring gourmet food.
For the first time, an open to all Cookery Competition will be held along with daily talk show, Cookery sessions with renowned chefs, eminent writers, poets and other distinguished personalities will also be an important part of this year’s festival.
All are welcome to participate in this carnival for experiencing a whole new world of food and food products made exclusively in Bengal.
Members of the press and the electronic media are requested to render wide publicity to the event, “Ahare Bangla-2017, for making it a grand success.